Business Philosophy
Listen, find your heart, tell the story,
speak the truth, create community
Turn Bland into Killer Brand
Typical coffee industry consultants, large and
small, provide a common list of services
supported by a common list of answers
The Brand Coaches bring you a singular focus:
Refining every aspect of your business to
immediately increase your daily sales and
bottom-line.
Menus to Music
The Brand Coaches definition of branding:
Articulating and optimizing everything the
customer and potential customer sees,
feels, touches, hears and tastes.
Planning to Promotions
The traditional role of advertising and clichéd
claims isn't working today. Retail brands must
be powered not by advertising, but by the
power of an on-site full sensory and
emotional experience.
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The Power of SBI ®
What if you were to remove your
name from your building, would
your customers still be able to
recognize your brand?
The Brand Coaches will help
you craft a Specific Brand
Image (SBI) that is so
holistic it will instantly
trigger all of your
customer's sensory channels
and open their wallets.
2007 Hottest
Brand Awards
Dillanos Coffee Roasters'
Brand Coaches David J. Morris
and Lon LaFlamme are regular
columnists in leading coffee
industry magazines
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www.thebrandcoaches.com
Website created by 3GEES Media
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